By Dr Peña Manuel
American Mythologies examines 11 myths that shape a part of the storehouse of present-day American mythologies, elucidating the character of latest myths by way of investigating their ideological sub-terrain. Grounded in a semiological method, which explores the displacement of knowledge and the transformation of indicators that characterise mythic verbal exchange, this booklet sheds mild at the socio-economic, gendered, nationwide and racial pursuits that lie in the back of myth-making. featuring wealthy case experiences from pop culture and public discourse, it demonstrates the way during which those myths, and American mythology as a rule, advertise the center values of daily life lower than capitalism: rugged individualism, the unfettered correct to amass wealth, some of the best ethical personality of free-enterprise democracy, and its plentiful possibilities for each citizen. via an analogous token, that very same mythology negates the corruption endemic to the capitalist social order, an order that still promotes inescapable type, racial, and gender inequalities which confine the vast majority of american citizens to a lifetime of consistent monetary fight. A clean critique of the principles of yankee tradition, American Mythologies will attract people with pursuits in sociology, social and cultural idea, and cultural and media studies.
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