By Martin Oberhofer,Eberhard Hechler,Ivan Milman,Scott Schumacher,Dan Wolfson
Drive strong enterprise worth by means of Extending MDM to Social, cellular, neighborhood, and Transactional Data
Enterprises have lengthy trusted grasp information administration (MDM) to enhance customer-related strategies. yet MDM was once designed essentially for based info. this day, an important info is more and more captured in unstructured, transactional, and social codecs: from tweets and fb posts to name middle transcripts. in spite of instruments like Hadoop, extracting usable perception is difficult—often, simply because it’s so tricky to combine new and legacy facts sources.
In Beyond great Data, 5 of IBM’s prime info administration specialists introduce strong new how you can combine social, cellular, place, and conventional info. Drawing on pioneering event with IBM’s firm shoppers, they convey how Social MDM may help deepen relationships, increase prospect focusing on, and completely have interaction shoppers via cellular channels.
Business leaders and practitioners will notice strong new how one can mix social and grasp info to enhance functionality and discover new possibilities. Architects and different technical leaders will discover a entire reference structure, in-depth assurance of correct applied sciences and use situations, and domain-specific top practices for his or her personal projects.
- How Social MDM extends primary MDM options and techniques
- Architecting Social MDM: elements, features, layers, and interactions
- Identifying excessive worth relationships: individual to product and individual to organization
- Mapping Social MDM structure to express items and technologies
- Using Social MDM to create extra compelling client experiences
- Accelerating your transition to highly-targeted, contextual marketing
- Incorporating cellular facts to enhance worker productivity
- Avoiding privateness and moral pitfalls all through your ecosystem
- Previewing Semantic MDM and different rising trends
Read Online or Download Beyond Big Data: Using Social MDM to Drive Deep Customer Insight (IBM Press) PDF
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