"The Memoirs of a existence assurance Icon: Khuda Buksh illustrates the lifetime of a mythical assurance professional who selected to serve humanity by way of sparking an assurance expertise move in 3 nations (India, Pakistan, and Bangladesh). among 1930 and 1970, Khuda Buksh labored tirelessly to set up the assurance enterprise within the zone, overcoming engrained spiritual and cultural prejudices opposed to lifestyles coverage amid huge, immense political upheaval. His ardour, devotion, and designated revenues techniques led him to coach, encourage, and deal with hundreds of thousands of salesmen in the course of his lengthy profession. He earned a name because the country’s “most magnetic and dynamic revenues government” and “wizard of lifestyles insurance.” He performed a job as an educator to the titanic variety of box strength who put religion in his management and took coverage as profession. His management thoughts helped lifestyles assurance to flourish and to penetrate approximately each section of society. Compiled greater than 35 years after Khuda Buksh’s dying, this e-book makes use of interviews with dozens of contemporaries and relations who memory Khuda Buksh’s character and function in selling lifestyles assurance in Bangladesh and Pakistan.

“He is one determine between Bengali Muslims who popularized lifestyles coverage one of the humans. His identify itself is an
establishment and in his personal lifetime he turned a mythical determine. . .”
—Dacca Rotary News

“He was once a very good salesman who even in his desires may merely be capable to think about lifestyles assurance; he was once
completely obsessed through it. a regular Bengali, small physique, yet with a tremendous center for everybody. . . he rose to the social gathering
and have become a really titanic identify within the box of existence assurance. . .”
— Wolfram W. Karnowski

“I nonetheless imagine if we degree with a stability among existence coverage and Khuda Buksh—it may be super
tricky to degree, which one is heavier. A wizard with a mythical stature in coverage . . .”
¯S. R. Khan

“Mr. Khuda Buksh will be very in my view keen on the welfare and the private curiosity of every box employee
. . . so far as the lifestyles assurance in Pakistan is worried, specially within the ‘50s and ‘60s, Khuda Buksh’s
position was once unquestionably the best. . .”
—Joseph M. Pereira

“He used to assert: ponder coverage, dream of coverage, sleep of coverage. dedicate it slow to coverage . . . He
used to be an unbeatable legend of assurance. . .”
—Sharafat Ali Qureshi
“He was once an outstanding chief, and this was once obvious from the truth that he might teach now not one, yet enormous quantities, and
hundreds of thousands of individuals. All his subordinates have been similar to his teenagers . . .”
—M. A. Chishti
“I used to listen to concerning the nice acceptance of this substantial character of the existence coverage area. while I got here to
understand him from shut, I had no challenge figuring out the appropriateness of the identify “father of assurance” wherein he
was once recognized during this a part of the area. . .”
¯M. Faizur Razzaque

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