Psychotropic Drugs and Popular Culture: Essays on Medicine, by Lawrence C. Rubin

By Lawrence C. Rubin

Psychotropic drugs—those meant to alter moods, numb nervousness, calm children—are pervasive in American tradition. References are in all places: not only in print and digital ads yet in tv convey discussion, video clips, tune lyrics, and on ads paraphernalia like notepads, wall clocks, mouse pads, espresso mugs, pens and pencils. The authors during this compilation of essays on psychotropic medicinal drugs and mass tradition contend that society has been reworked into an asylum with no walls—a “psychotropia.” With every one new definition of a psychological affliction, a brand new treatment is on the market, expanding the variety of inmates during this without boundary lines asylum and blurring the traces among psychological overall healthiness and psychological illness.
8 essays probe this factor, with an advent and end via the editor. The creation frames the subject within the dehumanized asylums delivered to mild in 1961 via sociologist Erving Goffman, and in writer Marshall McLuhan’s caution to not be seduced by way of the media. Essay themes disguise: how psychotropia got here to be; drug portrayal in Hollywood; ads in our on-line world and the postmodern situation; the advertisements insanity that promotes larger residing via chemistry; nutrients as medication; the track tradition of psychotropia; childrens and psychotropic medicinal drugs; and stereotypes and manipulation in mass marketing.
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