The Birth of Top 40 Radio: The Storz Stations’ Revolution of by Richard W. Fatherley,David T. MacFarland

By Richard W. Fatherley,David T. MacFarland

“Top forty” used to be the preeminent American radio structure of the Nineteen Fifties and Sixties. even though a number of radio station crew proprietors provided their very own models of the structure, the AM stations owned via Todd Storz and his father have been said because the important builders of best forty radio, and the leading movers in making it a national rankings and profit success.
The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis–St. Paul, Kansas urban, Oklahoma urban and Miami are profiled during this booklet, as are numerous Storz air personalities and bosses. an in depth bankruptcy examines the original “Storz Station sound,” revealing the complexity of what detractors portrayed as a simplistic structure. one other covers Storz ads in radio alternate magazines, which cemented the company’s snapshot because the format’s so much winning station workforce and best forty because the dominant programming of the day. There are wide quotations from the memoirs of numerous of the founders of the format.

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