The Soul of Anime: Collaborative Creativity and Japan's by Ian Condry

By Ian Condry

In The Soul of Anime, Ian Condry explores the emergence of anime, eastern lively movie and tv, as an international cultural phenomenon. Drawing on ethnographic study, together with interviews with artists at a few of Tokyo's best animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds turn into structures for collaborative creativity. He argues that the worldwide good fortune of eastern animation has grown out of a collective social strength that operates throughout industries—including those who produce movie, tv, manga (comic books), and toys and different approved merchandise—and connects fanatics to the creators of anime. For Condry, this collective social strength is the soul of anime.

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