INTRODUCTION TO DATA MINING WITH CASE STUDIES by G. K. GUPTA

By G. K. GUPTA

the sector of information mining presents options for computerized discovery of beneficial details from the gathered information of automatic operations of corporations. This publication deals a transparent and entire advent to either information mining idea and perform. it's written essentially as a textbook for the scholars of machine technology, administration, computing device purposes, and knowledge technology.

The booklet guarantees that the scholars examine the most important facts mining innovations whether they don't have a powerful mathematical history. The thoughts comprise info pre-processing, organization rule mining, supervised category, cluster research, internet information mining, seek engine question mining, facts warehousing and OLAP. to reinforce the knowledge of the thoughts brought, and to teach how the suggestions defined within the ebook are utilized in perform, every one bankruptcy is through one or case experiences which were released in scholarly journals. such a lot case reviews care for actual enterprise difficulties (for instance, advertising, e-commerce, CRM). learning the case stories offers the reader with a better perception into the information mining techniques.

The booklet additionally offers many examples, evaluation questions, a number of selection questions, chapter-end routines and a very good checklist of references and internet assets in particular these that are effortless to appreciate and precious for college students. a few classification tasks have additionally been included.

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