So You Want to Start a Nursery by Tony Avent

By Tony Avent

while Avent introduced that he used to be quitting his activity to construct a area of expertise nursery, his former horticulture professor begged his scholar to think again, telling him he could not in all likelihood make a revenue "without doing anything illegal." greater than ten years and 20 nursery catalogs later, Avent owns a thriving nationwide enterprise with approximately 30 staff. He wrote So you must commence a Nursery to debunk myths concerning the ornamental-plants nursery enterprise and what it takes to prevail, even if you are a yard hobbyist or a wholesale grower. (And he nonetheless has a fresh arrest record.)

Assuming that the reader has a few uncomplicated wisdom approximately how crops are grown, Avent makes a speciality of the company and making plans matters of the nursery proprietor. whereas recounting funny tales of his baptism by means of hearth as a starting nurseryman, Avent additionally presents a primer at the nursery as a complete, with discussions of the benefits and downsides of retail, wholesale, mail-order, and liner operations, to call quite a few. Readers of this e-book will receive the instruments they should make a marketing strategy in their personal. This ebook is a must-read for horticulture scholars, insiders, and complex gardeners who dream of turning their ardour for vegetation right into a activity they love.

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